What they do - East Coast Lifestyle (or ECL) is all about representing your east coast heritage, wearing it like a badge of pride, and also giving back to the community through outreach programs. Founded by east coast native, Alex MacLean (when he was 21 years old attending Acadia University) with just 30 hoodies, ECL is now a coast-to-coast movement with international eyes checking them out.
Why they are amazing - They are MANY reasons why ECL is amazing. Alex was able to identity a connection that was shared by people and create a product that spoke to that connection. With that established, ECL has become a project that really nails that 'full circle' approach to community building.