Imagine knowing exactly what you need to know to create the business and life you dream of!! Having a clearly defined WHY helps keep you focused, allowing you to make confident decisions toward building your dream business.
Remember, “People don't buy WHAT you do, they buy WHY you do it.” - Simon Sinek
Why do you think that is? Think about the last time you bought something, you think it was something you NEEDED, or was it that you had TO HAVE? Today consumers are emotionally connected to almost every buying decision they make. Is that a bad thing?
Not at all! What it does mean however, is we need to be that much more intentional when we are offering products or services. Ask yourself, “How will my product make them feel, what do I want them to feel when they think of my product or company?” The answer to these questions lay inside your, WHY you started your company in the first place. Why do you want to do this? Why do people want this? Why does this product matter?
Your WHY needs to be an emotional connection, something that gets you fired up, upset, pissed off to make a change and create something that will make people’s lives better. Get pen to paper and write it out, even if you have written it 100 times, write it again. This is the single most important thing you could do today, because if you are not building a business your love, or solving a problem that will make lives better, then you are wasting your time. Better to know now, no?
“Any business can explain what it does; some can explain how they do it; but very few can clearly articulate WHY.” Simon Sinek
To figure out your why, join us on February 5th,6th,7th 2016 at our MSH Product Hack-A-Thon.
TRANSFORMING IDEAS INTO PHYSICAL PRODUCTS
72 HOURS + 20 START-UPS + INDUSTRY EXPERTS+ ADVISORS + DESIGN TEAMS
WHO SHOULD PARTICIPATE?
Are you building a physical product made out of fabric? Wondering if this idea has the potential to become a business and make real money? Unsure what steps are required to design and build your product? Then our Hack is for you! Visit www.mshhack.eventbrite.ca