Google Takes on The Fashion Industry

When Google decides to make its own fabric the world sits up and listens. Why the heck would Google make fabric?? MSH District - Fashion Startup Fund. http://www.mshdistrict.com/blog/google-in-fashion

When Google decides to make its own fabric the world sits up and listens. Why the heck would Google make fabric??? When Ivan Poupyrev was looking at the rise of wearables he thought why can't we make our daily clothing smarter - why does it need to be gimmicks or products we don't use regularly. If we made our clothing smarter, our lives would be easier and we would all be happier and healthier. 

Google/Project Jacquard Fabric

Google/Project Jacquard Fabric

Ivan took this idea and created PROJECT JACQUARD - where they build the first smart fabric of its kind in partnership with Levi's. Why Levi's you may be asking - this partnership would put this fabric through the same process that denim is put through which is considered the most rigorous in the manufacturing world - this would ensure it could be woven into any scenario and product you could dream of

With a brilliant fabric in hand these two powerhouses decided to prove what was possible - they came together to design a modest product to show off the power and simplicity of this fabric - The COMMUTER JACKET. A simple everyday item that will change why and how people wear their clothing and how they interact with technology throughout their day.

PROJECT JACQUARD & LEVI'S - Commuter Jacket 

PROJECT JACQUARD & LEVI'S - Commuter Jacket 

 

Great idea right, why didn't i think of that?? They are Google after all and they can create anything they want. With the launch of Project Jacquard they quickly became a startup again - exploring new ideas, delving into the unknown and connecting industries in order to create something extraordinary.

This got me thinking it isn't enough to simply have an idea anymore - you need to take that idea and push its limits, think about how you can improve the lives of those around you, how can you bring ideas from other industries together to create powerful innovation and what partnerships can you dream of that would help to make all of this possible - Ivan Poupyrev has an incredible resume of success, yet every project he approaches is with the same curiosity and simplicity of a startup!!

Walt Disney

Walt Disney

IMAGINE - what would you build with this fabric? how would you jack up your idea with this technology? How would you product look if you did something unconventional in its design, manufacturing or adding technology?? Let your mind wander - what would you create if you had all the money and resources in the world?? START FROM HERE!

If you're curious about Project Jacquard, wondering how you can play with them too shoot us an email Hello@MSHDistrict.com and we'd love to chat. Remember no one is looking for mediocre - the only thing between you and something amazing is your ability to dream and your courage to believe it's possible!

DREAM BIG, SET GOALS, TAKE ACTION - Happy Making Sh*t Happen